Blog

WFH Consumers Try to Maintain Structure and Upgrade Home Offices

With consumers adapting to the current “normal," they’re looking for ways to normalize their routines working from home. It comes as no surprise that consumers are upgrading their home offices and are trying to maintain a schedule during these trying times.

Consumers turning to Web, Streaming Video, and Social Media to Kill Time

With more time spent at home, consumers are looking for ways to stay occupied. It’s no surprise that media consumption is up, with more time spent online, watching streaming video platforms, and using social media to interact with their friends.

Consumers Adjust Spending and Travel Plans to the “New Normal”

With many Americans continuing to stay home out of precaution, they are coming to terms with a new sense of what feels normal while still thinking about their future.

Consumers Value Brand Names, Shelf-Stability, and Snacks During Stay-At-Home Period

As Americans limit their shopping trips to only the essentials, they are adjusting how they make food and beverage purchases. With fewer trips to the grocery store, trusted brand names are more important than before.

How Toy Brands Can Connect with Kids Without YouTube's Influencers

With concern over how COPPA requirements may limit viewership, toy brands are in need of new avenues to get their products in front of kids and parents who spend less time watching TV.

Homebound Consumers Eager to Try Food, Household Products, and Entertainment Brands

As the United States continues to practice social distancing, Americans are looking for ways to keep themselves and their families entertained. Many are willing to try new products at home. Leading the pack are Food & Beverage, Household Products, and TV, Movies & Music, according to a Ripple Street Research survey of their community of local influencers from March 26-29.

Solving CBD’s Visibility Issue

Consumers are curious about CBD, but many still haven’t tried it. Availability and Brand recognition remain two key issues, according to a CBD survey conducted in January 2020 by Ripple Street Research.

Amid Social Distancing, Families Look for New Experiences At Home

Americans are staying put to help curb the spread of COVID-19. As a result, they are eager to find new ways to spend their time at home to avoid boredom, according to a Ripple Street Research survey of their community of local influencers on March 16-18.