“Partnering with Ripple Street for our launch at Target has been a game-changer for Lakanto. From the initial stages of planning, to the culmination of the event, Ripple Street demonstrated an unwavering commitment to excellence. Every step of the way, their team exhibited a deep understanding of our brand values and objectives, ensuring that the campaign not only met but exceeded our expectations. Leveraging a community of 1,000 members, we received 12k+ pictures, 550+ reviews, 150+ comments, and so much love for our products. This enthusiasm has played a crucial role in achieving our initial success at Target. Thank you to Ripple Street and all of our new and amazing customers for making this possible!”
“Ripple Street is the right strategic partner going forward. Your solution-oriented mindset and ability to be nimble makes the program easy. We can't wait to advocate for you and to spread the word internally.”
“Sampling innovative new frozen products is always a challenge to achieve at scale. Ripple Street's unique approach allowed us to reach qualified consumers, drive to store, generate trial & reviews, and spark meaningful consumer advocacy - all without a single melted pop.”
Director, Experience Planning & Influencer Engagement at Kellogg Company
“Ripple Street successfully delivered an immersive game day experience to extend and amplify our ESPN sponsorship, driving snacking with Cheez-It and college football viewing at home. The campaign drove better than expected results in the short-term and sustained over a period of months following the campaign."
Managing Partner & Co-Founder, Pawse
“We partnered with Ripple Street to amplify awareness of our CBD Bark-Less Bites, while also aiming to capture authentic moments of dogs and cats trying our product to use in our marketing efforts. Their innovative approach not only drove triple-digit lifts in purchase intent and favorability but also generated a treasure trove of genuine photos, videos, and product reviews for Pawse. Additionally, we were pleasantly surprised by the wealth of consumer insights that were also delivered to us post-campaign. Ripple Street’s attention to detail and expertise in fostering authentic connections with our target audience surpassed expectations, making this campaign an invaluable asset to our brand."
Brand Manager, Tata Consumer Products
“Ripple Street has proven to be an incredibly strategic partner. Their solution-oriented mindset and ability to be nimble makes the program easy and effective. We will advocate for Ripple Street internally, and can’t wait for our next partnership opportunity.”
National Retail Sales Director – Wine & Spirits at Anheuser-Busch InBev
"The Ripple Street team and program have been an absolute pleasure to work with. Their team provided a detailed set-up process to ensure all questions were answered and the proper program objectives were being addressed. They also provided routine updates and check-ins to ensure everything ran smoothly throughout. After the program ended, they shared an extensive recap highlighting both the success of the program as well as potential improvements. I'm excited to see that the partnership proved to be immediately successful—increasing both trial and brand awareness in an efficient manner.”
Senior Manager, Shopper Marketing, Smarty Pants Vitamins
“Sampling is an integral part of our Shopper Marketing strategy to drive trial and build brand awareness. Outside of delivering samples to qualified target consumers, I see Ripple Street’s unique proposition as their ability to drive trips to store, generate brand buzz with organic social content and spark meaningful actions like product reviews. This campaign proved successful in helping SmartyPants reach new buyers and drive purchase at Walmart, contributing to gains in Category Share during this time.”