House Party is now Ripple Street. Welcome to our new site!
Ripple Street is the leading peer-to-peer marketing platform for connecting brands with their biggest fans.
We build communities of authentic consumers and give them the tools to experience and share the brands they love with the people they love.
Our proprietary platform has been driving brand lifts and sales for over a decade empowering brands to:
Influential brand advocates
Them with memorable brand experiences
Those experiences online and off
The impact on brand lifts and sales
Physical brand experience intersects with digital amplification anchored by hundreds or even thousands of parties hosted by your biggest fans.
Drive awareness, product trials and purchases and authentic UGC through virtual activations with consumers on any major platform (Zoom, Google Meet, and others).
Targeted trial and social sharing fueled by Chat Packs, which deliver your product directly to the homes of your biggest fans (no party required).
House Party was the icing on the cake, with thousands of social posts and photos. We knew we had tapped into the right community and were excited to partner with such a passionate group of fans.
We’ve tested other approaches and so far, we’ve
continued to find that our House Party programs are most effective in driving awareness, tasting/sampling and conversion to trial.
When you’re talking about things like authenticity and persuasiveness, it’s amazing what our fans can do through word of mouth and social sharing. For one mom to tell another that she buys and trusts Hasbro products for her kids, that’s really powerful and valuable to us.
I just wanted to share with you the great news that Jacky Ha-Ha will be #1 on next week’s New York Times bestseller list! We can’t help but think that’s due in part to the great House Party campaign so thank you for all the work you put into making the campaign such a success.
Our Morningstar Farms Feel Good
Grilling House Party met or exceeded just about every expectation we had.
We connect brands with the consumers who love them. They span verticals and consumer targets. Here are just a few:
