SmartyPants Leverages Ripple Street to Generate Trial, Product Reviews and Trips to Walmart
The SmartyPants team leveraged Ripple Street, a peer-to-peer marketing platform, to devise a marketing campaign that would drive trial and purchase at Walmart. SmartyPants had explicit objectives to increase awareness via social media reach and impressions, generate trials and reviews, and st purchase intent at Walmart.
Peer-to-Peer Marketing Platform Generated 3,000 In-Home Trials for BABE Wine
Anheuser-Busch In-Bev initiated a creative partnership with Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers. This creative collaboration supported BABE Wine in reaching their goal to distribute a delicious “WINE FOR ALL.”