For Immediate Release
INFLUENCER MARKETING PIONEER HOUSE PARTY MOVES TO RIPPLE STREET
Platform Rebrands and Expands Suite of Offerings and Services
New York, NY (May 3, 2018) – Leading consumer influencer marketing platform House Party today announced that it has officially rebranded as Ripple Street. A pioneer in influencer marketing, Ripple Street is built on connecting brands - including Mattel, Dr Pepper Snapple Group (DPSG), Mondelēz, Nickelodeon and Unilever - with everyday consumers to drive targeted trials, social sharing, reviews and recommendations – the ripple effect.
“As consumers are bombarded with upwards of 10,000 brand messages a day, their trust in traditional advertising continues to decline,” said Chris Maher, Chief Executive Officer, Ripple Street. “To be successful, brands need to find new ways to cut through the clutter, build trust and create an emotional connection. Ripple Street creates those connections by providing consumers with authentic brand experiences they can share with their friends and family both online and off, resulting in long-term, loyal customers for our clients.”
Since House Party was introduced over a decade ago, the market has evolved, and so has the company. What started out as in-home parties quickly expanded to include digital engagement and social sharing. A few years later, it introduced social sampling with the Chatterbox offering as well as tools for clients to integrate shopper marketing strategies. The company recently expanded its offerings with content tools such as product review syndication, paid influencer integration, and an enhanced shopper marketing package.
“We’ve had a long relationship with Ripple Street (formerly House Party), and the reason our brands continue to leverage their platform and community is because of Ripple Street’s unique ability to bridge the online/offline/in-store experience and authentically drive conversions through all phases of the shopper journey,” said Michael Tilley, US Lead Shopper Marketing, Strategy and Partnerships, Mondelēz International.
With the launch of the new brand, Ripple Street is also releasing an update to its consumer platform. Additional functionality and a new mobile app will allow clients to build communities of brand fans from the over one million registered members of the Ripple Street community. Clients will have access to their brand community on an ongoing basis to engage and activate their biggest fans in a multitude of ways—both physical and digital. With a growing roster of partnerships, Ripple Street is providing clients with tools to leverage the content and audience data from their brand community for shoppable content hubs and paid digital media.
The company has also introduced its new research capability – Ripple Street Research. Leveraging the Ripple Street community, clients can deploy targeted surveys and receive insights, such as industry trends, consumer behavior, brand sentiment, competitive perceptions and more, within 24-48 hours.
About Ripple Street
Ripple Street (formerly House Party Inc.) is the leading influencer marketing platform for connecting brands with their biggest fans. The company builds communities of authentic consumer influencers and gives them the tools they need to experience and share the brands they love. Ripple Street’s platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media and offline word of mouth, generating double digit brand lift and strong ROI. Their activations deliver a lasting ripple effect for brands that include Mattel, Dr Pepper Snapple Group (DPSG), Mondelēz, Nickelodeon, Unilever and more. For more information, visit www.about.ripplestreet.com.
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