Ripple Street Drove More than 6,100 In-Home Trials and 174% Increase in Purchase Intent for Bud Light Seltzer

The Challenge                                                                                                                                                                Bud Light Seltzer, Bud Light’s newest line of fruit-flavored hard seltzers, wanted to drive reach and awareness, generate new product trials, and increase purchase intent in key target markets. Bud Light Seltzer partnered with Ripple Street, the leading in-home consumer engagement solution for brands and their agencies, to help Bud Light Seltzer achieve their objectives quickly and at scale.

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Ripple Street's Strategy                                                                                                                                                             Ripple Street designed a multi-phased marketing program to help Bud Light Seltzer achieve its goals. The program involved active recruitment of a targeted subset of Ripple Street’s 1.4M member community. Selected consumers received Chat Packs and followed guided activities such as visiting local retailers, purchasing Bud LightSeltzer, taking shelfies, sharing their authentic brand experiences on social media, and writing product reviews. In the end, participants also completed comprehensive post-campaign surveys to help Bud Light Seltzer gain valuable insights.

Screen Shot 2021-07-20 at 11.29.06 AMRecruit High Quality, Engaged Consumers                                                                                                                                   More than 4,500 applied to spread the word about Bud LightSeltzer to friends and family, in person and across social networks. 1,000 of the most engaged consumers living in GA, FL, TN, SC, NC, AL, and MS were age verified via third-party and received Chat Packs from these applicants.

Deliver In-Home Product Trials and Engagement                                                                                                    Ripple Street Chat Packs included one $20 gift card to purchase Bud LightⓇ Seltzer, as well as materials to guide product trials and reviews and social activities on Ripple Street’s platform. Complete

Post-Campaign Surveys                                                                                                                                                     Chat Pack recipients completed surveys about their experience with Bud LightSeltzer, answering questions ranging from brand favorability to purchase intent.

Bud Light Seltzer Program Exceeded Goals.                                                                                                                          This immersive in-home experience with Bud Light Seltzer generated authentic product trials, social engagement, and drove impressive lifts in brand favorability (132%), purchase intent (174%), and intent to recommend (220%).

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Like this case study? Feel free to contact us to learn more about how we can help your brand achieve its goals with occasion-based in-home sampling solutions!

Why Ripple Street?

In addition to amazing brand lifts and proven sales impact, we deliver:


Thousands of your biggest fans + new ones that you can engage with through our platform on an ongoing basis.

Authentic Reviews & Recommendations

On our platform, your site or a 3rd party partner, we deliver reviews where you want them, when you need them.

User Generated Content
User Generated Content

Authentic consumer content including branded photos, videos and reviews can be used in your marketing, media and more.

Targeted trial
Targeted trial

We get your brand into the right consumers’ hands, homes, conversations and shopping carts.

Social shares
Social engagement

Need to grow your social footprint? Increase your social share of voice? Get more likes or followers? Consider it done!

Drive to Retail
Drive to Retail

We bridge the in-home and in-store experience to get your brand in their carts -- and hearts!

Actionable Insights
Actionable Insights

What do your consumers really think? We provide comprehensive data, empowering you to make informed decisions and optimize your marketing strategies.

Omni-Channel engagement
Omni-Channel engagement

Online, offline, in-home and in-store, we connect the dots for a holistic, memorable consumer experience.

Educational Experiences
Educational & memorable trial experiences

Teach consumers how to integrate your products into their daily lives while having some fun!