Ripple Street Drove More than 12,800 Product Trials and 109% Increase in Purchase Intent for Manitoba Harvest Hemp Yeah! Bars
CAMPAIGN EXCEEDED TRIAL GOALS BY 141% AND PURCHASE INTENT GOALS BY 49%
The Challenge Manitoba Harvest, the global leader in hemp food, wanted to drive reach and awareness, generate new product trials, and increase purchase intent for its new Hemp Yeah! Bars among holistic health seekers in key markets in the United States and Canada. Manitoba Harvest’s agency, Ketchum, partnered with Ripple Street, the leading consumer engagement solution for brands and their agencies, to help Manitoba Harvest achieve these objectives across its three flavors.
Ripple Street's Strategy Ripple Street designed a multi-phased marketing program to help Manitoba Harvest achieve its goals. The program involved active recruitment of a targeted subset of Ripple Street’s 1.4M member community; followed by samples delivered to their homes for product trials and engagement and then comprehensive post-campaign consumer surveys.
Deliver In-Home Product Trials and Engagement Ripple Street Chat Packs included all three Hemp Yeah! Bar flavors as well as easy guided product trials and social activities on Ripple Street’s platform.
Complete Post-Campaign Surveys Chat Pack recipients completed surveys about their experience with the Manitoba Harvest Hemp Yeah! Bars, answering questions ranging from brand favorability to purchase intent.
Manitoba Harvest Hemp Yeah! Bars Product Trials & Engagement Consumers’ trial experiences were guided through branded social activities, where participants received samples in their Ripple Street Chat Packs to enjoy the bars individually as well as share them with friends and family at home. This immersive in-home experience with the Hemp Yeah! Bars generated authentic product reviews specific to each flavor and drove deep engagement with the brand to deliver a 109% increase in purchase intent.
Why Ripple Street?
In addition to amazing brand lifts and proven sales impact, we deliver:
Thousands of your biggest fans + new ones that you can engage with through our platform on an ongoing basis.
On our platform, your site or a 3rd party partner, we deliver reviews where you want them, when you need them.
Authentic consumer content including branded photos, videos and reviews can be used in your marketing, media and more.
We get your brand into the right consumers’ hands, homes, conversations and shopping carts.
Need to grow your social footprint? Increase your social share of voice? Get more likes or followers? Consider it done!
We bridge the in-home and in-store experience to get your brand in their carts -- and hearts!
What do your consumers really think? We provide comprehensive data, empowering you to make informed decisions and optimize your marketing strategies.
Online, offline, in-home and in-store, we connect the dots for a holistic, memorable consumer experience.
Teach consumers how to integrate your products into their daily lives while having some fun!