Ripple Street Wins Gold
at the 2023 Davey Awards
White Plains, N.Y., October 27, 2023
Ripple Street, the leading peer-to-peer, experiential marketing platform, was recently listed as a Gold Winner at the 2023 Davey Awards within theIntegrated Campaign - Community Engagement category for its partnership with Tetley Tea. This award recognizes companies who excel at developing multi-channel campaigns centered around community engagement and outreach.
The Davey Awards, held by the Academy of Interactive and Visual Art, spotlights outstanding work from boutique creative agencies, in-house brand teams, small production companies, and independent creators in various categories.
Ripple Street’s winning custom campaign, “Tetley® Tea Luck of the Irish Tea Party”, deeply engaged a targeted subset of the Ripple Street community. Members actively participated in an eight-week long Tetley® brand experience unlike any other. Eager to discover Tetley® Tea, they hosted their own St. Patrick’s Day parties, generating outstanding sales and marketing lifts for our partner.
Download the case study here to dive deeper into this award-winning campaign.
“We know that when consumers form a strong relationship with a brand, they become enthusiastic advocates, spreading the word to their friends, families, and networks,” said Ann Helgerson, Ripple Street’s Marketing Director. “Improved brand engagement leads to better awareness and loyalty, and this was exactly what Tetley Tea needed for the launch of their new Irish Blend. We’re thrilled to be recognized for this unique and fun campaign that captivated consumers across the country.”
About Ripple Street
Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale. View our case studies here to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales. For more information, visit https://about.ripplestreet.com/.
About the Davey Awards
The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small teams from across the world. The 19th Annual Davey Awards received over 2,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
All it took was one small stone and a flash of ingenuity for David to overcome Goliath. The Davey Awards were inspired by this symbol of creative resourcefulness and used it as the foundation of our updated brand identity and sleek new statuette. In their 19th year, they doubled down on their core mission—celebrating brilliant ideas from small teams. The Davey Awards level the playing field so entrants compete with only their peers, and winners can gain the recognition they deserve. Please visit daveyawards.com for more information.
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