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Tetley Tea is a renowned tea brand with a diverse range of tea products in a highly competitive market. They had recently secured new distribution at ShopRite, Giant, BigY, and Weis and needed to drive brand awareness at these retailers. They sought to engage black tea drinkers who shop at these key retailers and build direct consumer engagement to drive awareness and trial for Tetley Tea’s Irish Blend while also creating a meaningful connection with consumers.

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Tetley Tea Irish Case Study Form