New York, N.Y., December 9, 2024 

Ripple Street, the leading consumer product discovery platform, is excited to announce Kyle Fratini as its new Senior Vice President of Sales. Kyle will drive the expansion of revenue partnerships with premier brands and agencies, elevate the Sales team into a high-performing, solutions-driven organization, and lead the development of innovative growth strategies for the company. Kyle previously held Sales leadership roles at DISQO, Kantar, and Adobe. 

“Ripple Street is at a pivotal moment of growth and innovation, so finding the right Sales leader to drive our sales strategy forward felt like a tough mission to navigate,” said Mike Leo, Ripple Street’s CEO. “But despite the trepidation, we set a high bar—we wanted to find someone with proven experience in scaling high-performance sales organizations and at the same time possesses an intimate understanding of our clients' businesses and the market research landscape.  

We met Kyle, who came with a particular set of skills that we found refreshing. It was clear his experience, vision, and leadership could unlock tremendous opportunities for Ripple Street. His exceptional track record and deep industry expertise make him the ideal leader to guide our sales efforts into an exciting new chapter of growth and success." 

Driven by an entrepreneurial spirit and a passion for the intersection of data, technology, and media across various verticals, Kyle brings extensive experience in leading integrated Sales teams, forging strategic partnerships, and mentoring top-tier performers. During his tenure at Kantar, Kyle led a team of over 30 sales professionals to achieve an impressive 100% sales growth over three years, scaling annual revenue to $150M. Under his leadership, the team became trusted advisors to brand and agency clients, delivering advertising effectiveness solutions that directly quantified marketing ROI and drove measurable business outcomes. 

“I am thrilled to join Ripple Street’s dynamic, forward-thinking team,” said Kyle Fratini, SVP, Sales at Ripple Street. “I look forward to leveraging my commercial leadership expertise in the consumer insights industry to further expand our value proposition and shape strategic growth initiatives that will propel the company to its next phase. Ripple Street’s unique offerings, deeply engaged community, and powerful client roster make it an exceptional platform for driving meaningful connections between brands and consumers."   

About Ripple Street 

Ripple Street is a consumer product discovery platform that connects brands with their next biggest fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale. View our case studies here to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales. For more information, visit https://about.ripplestreet.com/.  

Contact 

press@ripplestreet.com