Ripple Street Appoints Mike Butler as Senior Vice President of Operations to Strengthen Strategic Execution and Drive Scalable Growth
New York, N.Y., February 25, 2025
Ripple Street, the leading consumer product discovery platform, is excited to announce Mike Butler as its new Senior Vice President of Operations. On the heels of hiring Senior Vice President of Sales, Kyle Fratini, Mike will lead the company’s operational strategy, ensuring seamless execution across its platform while scaling efficiencies to support Ripple Street’s continued growth.
“Bringing Mike on board is a full-circle moment for me—after working together at Operative, I’ve seen firsthand his ability to drive real impact. There’s no one better to help take us to the next level,” said Mike Leo, Ripple Street’s CEO. “Mike is a master at scaling operations, cutting through complexity, and making businesses run smarter and faster. His ability to turn strategy into action will be a game-changer for Ripple Street as we continue to grow and evolve. I couldn’t be more excited to have him on the team.”
Driven by a passion for operational excellence and data-driven decision-making, Mike has spent over two decades leading teams to optimize processes and enhance business performance. During his tenure at Operative, he played a pivotal role in streamlining operations and implementing scalable solutions that improved efficiency and profitability. His leadership helped drive innovation and automation, ensuring sustainable growth in a rapidly evolving digital landscape.
“I couldn’t be more eager to jump in with Mike and the team during this transformative time at Ripple Street,” said Mike Butler, SVP, Operations at Ripple Street. “The company’s steadfast commitment to being a true partner to clients—especially amid such rapid change and disruption in the industry—is incredibly compelling. With my extensive operational experience and a strong foundation already in place, I’m excited to help propel the team forward and drive meaningful impact.”
About Ripple Street
Ripple Street is a consumer product discovery platform that connects brands with their next biggest fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale. View our case studies here to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales. For more information, visit https://about.ripplestreet.com/.
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