Ripple Street Strengthens Executive Team with Anthony Napolitano as New Senior Vice President of Sales
White Plains, N.Y., April 1, 2024
Ripple Street, the leading consumer product discovery platform, welcomes Anthony Napolitano as its new Senior Vice President of Sales. Napolitano will focus on accelerating revenue partnerships with leading brand and agency partners, growing Sales into a top-notch solutions-oriented organization, and spearheading new growth strategies for the company.
“Every company reaches critical junctures in its growth where change is needed to get to the next level,” said Mike Leo, Ripple Street’s CEO. “Ripple Street is at that point. To scale Sales, we need someone hands-on with a track-record of hiring, building, and coaching a Sales organization. Clients also love us, which is why we’ve retained high renewal rates over the years. We need someone who can bring our revenue growth rate to the next stage without sacrificing an ounce of client satisfaction—not everyone can accomplish both well at the same time. Anthony can.
“And by the way, one of the most important criteria we look at when hiring at Ripple Street is cultural fit. Anthony is just a great guy who shares our values and he fits in perfectly with the team.”
Napolitano takes on the role with more than 20 years of go-to-market experience, leaning into category-leading technology companies that inspire and inform highly engaged communities including Flipboard, Pinterest, BAMTech Media, XO, Group, Inc. and StumbleUpon. Throughout his career, Napolitano led multi-disciplinary Sales organizations, specializing in growing long-term partnerships while mentoring high-performance teams. Most recently as Head of Sales for Flipboard, Napolitano oversaw brand-direct, programmatic, video and publisher revenue initiatives.
“I was immediately drawn to Ripple Street because of its mission to create ‘surprise and delight’ experiences for real people who constantly raise their hands and tell us they want to connect with brands,” explained Anthony Napolitano, Ripple Street’s SVP, Sales. “For brand marketers, our platform brings the strongest value proposition I’ve seen in the market around creating real engagement with products and driving brand advocacy. By delivering authentic product insights and reviews to word-of-mouth recommendations and in-store experiences, our programs consistently bring increased returns along the path to purchase to the world's biggest brands. I simply couldn’t pass up the chance to be part of a team that will scale Ripple Street to the next level.”
About Ripple Street
Ripple Street is a consumer product discovery platform that connects brands with their next biggest fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale. View our case studies here to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales. For more information, visit https://about.ripplestreet.com/.
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