Ripple Street Wins 2024 Stevie Award for Brand Experience of the Year - Consumer with Tetley® Luck of the Irish Tea Party

White Plains, N.Y., April 26, 2024


Ripple Street, the leading consumer product discovery platform, won the Silver Stevie® Award in the Marketing Campaigns category for Brand Experience of the Year – Consumer in the 22nd Annual American Business Awards®.

“Winning an award in this category is deeply meaningful,” said Mike Leo, Ripple Street’s CEO. “At the end of the day, we’re in the business of creating moments of connection that ignite new kinds of relationships with a brand. This partnership exemplifies how an incredibly creative idea can turn into experiences that spark fun and joy for consumers in surprising new ways.”

The American Business Awards® are the premier business awards program in the U.S.A. All organizations - public and private, for-profit and non-profit, large and small - may submit nominations across a variety of categories to recognize achievement in every facet of the workplace. The winners were determined by the average scores of more than 300 professionals worldwide in the three-month judging process.

For this award, Ripple Street featured its partnership with Tetley® to help promote its Tetley® Irish Breakfast Premium Black Tea. Centered around St. Patrick’s Day, Ripple Street engaged and activated thousands of Giant, BigY, ShopRite, and Weis shoppers and black tea drinkers to throw House Parties, and spread the word in-person and across social networks. To create fun experiences with friends and family, party hosts received exclusive party packs including Tetley® Irish Breakfast Premium Black Tea, leprechaun top hats, St. Patrick’s Day banners, shamrock photo props and additional fun party favors. As a result, the brand gained thousands of new Tetley® fans who actively shared their experiences across their social.


Highlights from judges’ comments about the program:

  • Appreciate that the reach of this campaign was so targeted that the users of the product were able to become its own influencers and drive more brand awareness among people who weren't previously aware of the product. The "in-home" activation of the campaign delivered a unique twist on how tea is usually consumed and brought together both brand awareness, recall, and experiential marketing in a unique and fun way. The results of the campaign (and the one which followed) - over 13K people who are now brand ambassadors, really speaks for itself. Congratulations on a fantastic entry and campaign!
  • Ripple Street's innovative House Party strategy for Tetley Tea's Irish Blend drove exceptional results, exceeding goals and boosting brand awareness and trial. By engaging thousands of enthusiastic tea drinkers through tailored experiential campaigns, Ripple Street created a sense of community and celebration around Tetley's product.
  • House parties are a great way to build engagement that's effective and innovative. Excellent work!


Nicknamed the Stevies for the Greek word meaning "crowned," the 22nd ABA awards will be celebrated at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 11. See the full winners list here.



About Ripple Street

Ripple Street is a consumer product discovery platform that connects brands with their next biggest fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale. View our case studies here to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales. For more information, visit

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries annually from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at