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Ripple Street is Title Sponsor for LiT Racing Team at FARA Miami 500 

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New York, N.Y., February 4, 2025 

Ripple Street, the leading consumer product discovery platform, is proud to announce its sponsorship of the newly formed LiT Racing Team, co-founded by professional driver Stuart McAleer and Ripple Street’s CEO, Mike Leo. LiT will be participating at FARA Miami 500, the second largest event at Homestead Miami Speedway, attracting massive crowds, second only to NASCAR in single-day event attendance. Racing enthusiasts can catch all the action live from February 7-9 via FARA’s YouTube channel here. 

The LiT Racing Team’s lineup boasts an impressive roster of top-tier talent, featuring four professional racing champions: 

“The LiT Racing Team brings a raw, authentic connection to grassroots auto racing—good community, good times, and real experiences with people who are true enthusiasts about the sport,” said Mike Leo, Ripple Street’s CEO. “It’s about getting your hands dirty, feeling the adrenaline, and sharing that passion. That’s exactly what Ripple Street taps into—real connections, just like the ones we foster within our community and audience.” 

Ripple Street’s sponsorship of the LiT Racing Team reflects a shared passion for grassroots motorsports and genuine community connections. LiT embodies the spirit of hands-on racing with real people and authentic enthusiasm, perfectly aligning with Ripple Street’s mission of fostering meaningful experiences both on and off the track. 

“LiT isn’t a traditional team where we have a full crew working on cars and setting them up. It’s the drivers and the cars, and it’s that simple. We do everything at the track, from tuning to repairs, making every race a true team effort. We take racing seriously, striving for peak performance, but at the heart of it all, LiT is about having fun, building camaraderie, and sharing the pure thrill of motorsports,” said Stuart McAleer, Co-founder of LiT Racing Team. 

For updates and behind-the-scenes action, follow LiT Racing Team on Instagram (@lit.racing) and be sure to watch the LiT Racing Team as they take on the FARA Miami 500 here. 

 

About Ripple Street 

Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale. View our case studies here to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales. For more information, visit https://about.ripplestreet.com/.  

 

About FARA USA 

FARA USA was established to serve the motorsport enthusiasts of Florida, hosting races at major local venues like Homestead Miami Speedway. Our races and events bring together the community of racers and the motorsports industry providing racing and spectating opportunities for a wide range of vehicles and participants. 

FARA USA is a group of drivers, spectators, event organizers and business-minded entrepreneurs that promote and bring to South Florida events like the Miami 500, the second largest event at Homestead Miami Speedway, only surpassed by NASCAR in attendance in a single-day event. FARA USA hosts multiple races throughout the year, and our events can easily double the yearly NASCAR attendance numbers and provide many more calendar days of motorsports for enthusiasts in the area. 

 

Contact

press@ripplestreet.com