Ripple Street Drove More than 12,800 Product Trials and 109% Increase in Purchase Intent for Manitoba Harvest Hemp Yeah! Bars

CAMPAIGN EXCEEDED TRIAL GOALS BY 141% AND PURCHASE INTENT GOALS BY 49%

The Challenge                                                                                                                          Manitoba Harvest, the global leader in hemp food, wanted to drive reach and awareness, generate new product trials, and increase purchase intent for its new Hemp Yeah! Bars among holistic health seekers in key markets in the United States and Canada. Manitoba Harvest’s agency, Ketchum, partnered with Ripple Street, the leading consumer engagement solution for brands and their agencies, to help Manitoba Harvest achieve these objectives across its three flavors.

Ripple Street's Strategy                                                                                                                                                             Ripple Street designed a multi-phased marketing program to help Manitoba Harvest achieve its goals. The program involved active recruitment of a targeted subset of Ripple Street’s 1.4M member community; followed by samples delivered to their homes for product trials and engagement and then comprehensive post-campaign consumer surveys.

Deliver In-Home Product Trials and Engagement                                                                                  Ripple Street Chat Packs included all three Hemp Yeah! Bar flavors as well as easy guided product trials and social activities on Ripple Street’s platform.                                                                                 

Complete Post-Campaign Surveys                                                                                                                       Chat Pack recipients completed surveys about their experience with the Manitoba Harvest Hemp Yeah! Bars, answering questions ranging from brand favorability to purchase intent.

Manitoba Harvest Hemp Yeah! Bars Product Trials & Engagement                                                                  Consumers’ trial experiences were guided through branded social activities, where participants received samples in their Ripple Street Chat Packs to enjoy the bars individually as well as share them with friends and family at home. This immersive in-home experience with the Hemp Yeah! Bars generated authentic product reviews specific to each flavor and drove deep engagement with the brand to deliver a 109% increase in purchase intent.