For Consumers, Product Pricing is the Key Driver of Holiday Shopping Behaviors

Holiday shopping can be stressful, as consumers search in droves for limited, popular items as gifts for their family and friends; but what factors determine the types of stores that consumers will shop at? Over 2/3 of consumers said that product price was the main factor they considered when deciding which stores to shop at for the holidays, while convenience and product selection were less important influencing factors.

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