Consumer Influencers vs. Normal Consumers – a social media comparison

Consumer influencers are those people who regularly impact their friends’ and family’s purchase decisions. They are looked to for advice and happily dish it out. Our research shows they are far more active on social media than regular consumers, using social media platforms 45-100% more compared to normal consumers. They are also 4x more likely to engage with a multitude of brands in social media.

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Statistically reliable insights from our panel of over 1.1M consumers delivered in 24-48 hours.

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